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Friday, 17 January 2014 15:54

Mangaloreans: Affinity towards expensive cars and liquor. Try something expensive.

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Audi R8

As Mangalore City economy improves so does increase the number of successful and wealthy businessmen here. A luxury car or a super-car in Mangalore, 5 years back was an idea one would not give the strain to imagine. But currently, Mangalore shows off many new imported luxury cars.


Rolls Royce Ghost

Lamborghini

A stroll down the main roads, one shall witness ample number of BMW, Mercedes, Audi, etc; And for the cherries on the top there is, a Lamborghini, an Audi R8 coupe (super-car), a Maserati, a Cadillac, a Mercedes SLR, a Ferrari, a Rolls Royce Ghost, Jaguar and Porsche. The German luxury brands are more preferred in the city. To cater the demand for Audi's in the city, an exclusive Audi showroom and service station has sprung up at Kankanady.  

There also are enough and more number of bike enthusiasts in the city. Hardley Davidson, Suzuki Hayabusa, Ducati and Kawasaki Ninja, can also be frequently found going slowly in streets.

For those of you who find this news hard to swallow, to clear your throat, just swing by to the Wines and Spiritz liquor shack near Kadri. Here, you shall find a pretty economical drink, Louis XIII RM Cognac. It has very balanced and unbiased price tag of ONLY Rs 4,36,000. Using the calculus, integrating and differentiating the total cost price of the cognac, it just costs Rs 34,880 a peg (60 ml). Presently, the bottle still lingers in the shack as, not so a thirsty soul has turned up to consume it. 

Louis XIII cellar master Pierrette Trichet blends 1200 eaux-de-vie (a clear, colourless fruit brandy) aged 40 to 100 years. Its lingering taste (of dried fruits, smell of incense with hints of sandalwood) lasts for an hour. Louis XIII Cognac was served on board the Orient Express, on the Normandie liner and on Concorde and was favoured by Churchill and Chaplin. The bottle which is hand-blown crystal decanter is individually numbered and ringed with fine gold. Eleven craftsmen make one bottle. 

Louis, is only the hero of the story, the other characters include a variety of expensively cheap premium whiskies, tequila, Cognac and vodka. 

Star Cast: Premium limited edition bottles, each above Rs 1 lakh.

    1. Dalmore 40 - only 500 bottles worldwide. 
    2. Glenfiddich 40 and 50-year-old. 
    3. Royal Salute 62 Gun Salute.
    4. Tribute to Honour - only four bottles in the world.
    5. Rémy Martin's Louis XIII Cognac.

Support Cast :

    1. Johnnie Walker Blue Label Whisky -  Rs 29,965. 
    2. Royal Salute Whisky - Rs24,000. 
    3. Teacher's 25 year old Whisky - Rs 44,309. 
    4. Remy Martin XO- Rs 20,630. 
    5. A 5 litre of JW Black Label is priced around Rs 30,000.

The frequency of a thirsty soul quenching itself numbers to about, 3-5 bottles every month. While other premium brands which range between the price of Rs 3500- Rs 7,000, the shop sells quite a few of them every month.

Mangaloreans are no way behind in the world, for entertaining their taste buds, and price is just the price one pays (no T&C). The single malt is the fastest growing segment at 35% a year, followed by the rest at 12-15%, the Indian liquor market is worth $5.7 bn and is growing at 15% per annum.

According to Scotch Whisky Association, India was the fifth largest market for scotch shipments by volume, with consumption equivalent to 24.2 million bottles, in the first six months of the year. 

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